How the New ‘Lack of Loyalty’ Impacts Your Brand

Brand loyalty.  Historically, customers rewarded consumer product companies with their consistent purchases.  But times have changed.  According to Catalina, a consumer loyalty firm, 90% of the leading household goods brands are losing market share.  Why? Lack of Loyalty. Consumers are not as loyal to brands as they once were because ‘loyalty’ is no longer relevant. Today, loyalty means remaining the same and not exploring alternatives in a world where options are limitless, and this does not [...]

By |July 15th, 2021|Categories: Blog|0 Comments

How Eating a Co-Worker’s Lunch Drives Employee Disengagement

As we head back to the office, the time is ripe for some lessons in office etiquette. I recently read that 18 percent of people have eaten a co-worker’s lunch.  You may be wondering what this has to do with Employee Engagement and my answer is, “Everything!” When as employee is engaged, he/she trusts the people around them and feels an emotional connection to the brand.  Because of this, the employee goes above and beyond the [...]

By |July 15th, 2021|Categories: Blog|0 Comments

Where Have Our Manners Gone?

In my frustration about the fact that so few people return messages nowadays, as I was raised that it’s rude to ignore people, I turned to the internet to get some answers.  I landed on an article in Psychology Today, which pinpointed three key reasons why people ignore messages: There are too many messages. Between texts, Tweets, Facebook messages, LinkedIn emails, traditional business and personal e-mails, What’s App messages, voice mails, and others, it’s overwhelming to [...]

By |July 5th, 2021|Categories: Blog|0 Comments

Make Yourself a Priority and Watch Your Results Soar

CNN interviewed a young man who started a junk removal business with a beat-up truck.  Entrepreneur Brian Scudamore now owns four brands with 250 franchises across the United States, Canada and Australia.  Recall 1-800-GOT-JUNK?  That’s him and his 5,000 employees, who will haul in $400 million this year.  His tips for budding entrepreneurs? As excerpted from the CNN Interview: What’s the most common mistake you see entrepreneurs make? They don’t want to admit their failures. They [...]

By |June 20th, 2021|Categories: Blog|0 Comments

Should Your Organization Provide Caregiver Benefits? YES.

In addition to rising populations, so too is the average life expectancy.  Switzerland, Singapore, Australia, and Spain round out the top five at an average of 83 years old.  While this is positive data, many employers underestimate the struggle that employees face balancing their personal, professional, and caregiving roles.   Although people are living longer, health issues persist among the elderly and the burden falls on employees, who are going to work each and every day, to [...]

By |June 10th, 2021|Categories: Blog|0 Comments

Who is Gen Z and Why Should You Care?

Move over Millennials – you are no longer the singular topic of conversation in the workplace.  Gen Z is rapidly joining the workforce, with the oldest members of the generation being 26 years-old.  (Demographers typically use birth years between 1995 and 2005.)  Gen Zers now comprise 36 percent of the global workforce, so it’s in your best interest as a leader to understand who they are and what makes them tick. Gen Z 101 – They [...]

By |June 4th, 2021|Categories: Blog|0 Comments
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